In the beginning
In 1994 Pamela Fredrickson, Founder and CEO of Naughty Biscotti
was working at a high tech company in Santa Clara, California.
While she loved her job, she always yearned for something
more. Something that would allow her to express more of
her creative side. One day while standing in line at a
popular coffee house with a friend, she took notice of
the jars full of Biscotti. Within a split second, an idea
revealed itself. Pamela thought, there’s ice-cream
and Ben & Jerry’s came to mind, there’s
jelly beans and then there’s Jelly Belly’s
but when she thought of Biscotti, no ultimate form of itself
came to mind. No over the top, absolutely decadent, sinfully,
delicious biscotti at all. Did such a thing exist? She
thought to herself.
Pamela loved to bake. As a little girl, she was the proud owner
of the beloved Suzy Home maker Bake Oven. She remembers
having Bake Sales on Saturday mornings in her front yard.
She loved seeing people enjoy her baked goods. So it was
only natural that baking biscotti would become a possible
The Creation of Naughty Biscotti
Over the next several months, Pamela would spend countless
hours developing her own recipes and techniques for making
biscotti. She knew that to achieve the ultimate baked confections
she had in mind, only the highest quality ingredients could
be used. She toured chocolate manufacturers while searching
for the best chocolates. She would also learn the art of
tempering chocolate. She finally came up with her first recipe
and tested her baked confections on family and friends. She
brought them to work, sharing them with her co-workers They
loved them so much they asked if they could place orders.
So she began selling them out of her desk drawer under the
name Naughty Biscotti. She called them
‘Naughty’ because of all of the ‘Naughty
Stuff’ fruits, nuts and chocolates) in them and on them.
She continued to develop additional recipes and adding them
to her offerings. With the sales of the biscotti rising, it
was a given that Pamela had in fact created a new breed of
biscotti that would be warmly welcomed by others.
The Dream becomes a reality
As the biscotti sales from family and friends took on a life
all their own, Pamela found it necessary to rent space at
a local kitchen co-op, baking after work, at night and on
the weekends. With her family’s full support, she was
determined to make a go of it. In early 1997 her parents
made an investment, setting her up with her first kitchen.
Soon after, she courageously quit her ‘day job’ and
launched Naughty Biscotti full-time. Today, Naughty Biscotti
can be found in most specialty foods markets in Northern
California and throughout the United States.
Naughty Biscotti, Inc.